What's the secret?

Well Mika opted for the creation of good press kits and distributing them among the media populous. It earned her an interview with Estelle Rosen at C.K.U.T radio and a slick photo in a Saturday Gazette. You can see it HERE. (Gazette 119k)

Tim and I, on the other hand, opted for a publicity stunt and. . . it worked too.

I had written an article to the Montreal Mirror coming down hard on some guy who was complaining about their theatre critic Amy Barratt. You can see it HERE. (Article 303k)

A few weeks later I had the idea of getting Chuff McKinnley (the motivational character from Mainstream) to write back to me. So Tim and I got to work and they published dear ol Chuffard. You can see that article HERE. (Chuff 96k)

Sure enough Amy Barratt was following the Chuff saga and we managed to entertain her enough to earn a spot in the next Montreal Mirror. You can see her article HERE. (Mainstream 103k).

So I guess the moral of the story is if you don't get publicity make it.